Hughesy, Kate, & Dave podcasts
Nova 100fm have announced today that they will be using Hypertag technology to bring their Hughesy, Kate, & Dave podcasts to users via their mobile phones. The radio station will be deploying these Hypertags on bus stops in the Melbourne CD this month to tie in with a new segment in their breakfast radio show.
For many people there are two new words here that you might have never heard before – Hypertags, and podcasts. I’ll start of with the Hypertags which will be installed into the Adshel bus shelters by their distributor, AURA. Basically, the Hypertags allow consumers with a Bluetooth or Infrared enabled mobile phone to interact with a small electronic tag embedded into the advertising media – in the case of the bus stops, a poster. When activated the Hypertag can send files to the consumers’ device; be it video, audio, image, animation, calendar reminder, and so on.
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